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Our Story

Cultivating Innovation in Alberta

Local Love

Albertans love strawberries, but imported berries often lack flavor and nutritional value. At groHERE, we grow strawberries in a controlled environment in Alberta, ensuring superior taste and reduced environmental impact. Our mission is to grow as much as we can, as close as we can, to the people who love them.
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Our Mission

Leading the way in year-round, locally grown produce in Alberta.

Our vision

To pioneer the global production of fresh, locally grown fruits and vegetables, supporting healthy and sustainable communities.

Our Values

Innovation | Grit | Integrity

Local Love

Albertans love strawberries, but imported berries often lack flavor and nutritional value. At groHERE, we grow strawberries in a controlled environment in Alberta, ensuring superior taste and reduced environmental impact. Our mission is to grow as much as we can, as close as we can, to the people who love them.

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Meet The groHERE Team

groHERE is proud to have a world-class multidisciplinary team of experts that share the same passion for merging technology with agriculture. We bring expertise across fields of engineering, energy, plant science, and food safety, to the development of our Controlled Environment Agriculture (CEA) vertical farms.

Executive Team

Gord-Fritz

Gord Fritz

Chief Executive Officer

Shlok-Srivastava

Shlok Srivastava

Director, Operations

James-Eastwood

James Eastwood

Director, Plant & Facilities

Board of Directors

Bob Dick

Bob Dick

Board Chair

Kim Sturgess

Dr. Kim Sturgess

Member, Board of Directors

Danny Hay

Danny Hay

Member, Board of Directors

Perry-Berkenpas

Perry Berkenpas

Member, Board of Directors